Friday, March 20, 2020
Depuis vs Il y a
Depuis vs Il y a The French temporal expressions depuis and il y a have distinctly different meanings and uses, yet they often present difficulties for French students. Here is a detailed explanation and comparison of depuis and il y a to help you clearly understand the difference once and for all. Depuis Depuis, meaning for or since, can be used in the present or past in order to express an action that began in the past and continued to the temporal reference point used in the sentence: either the present or some point in the past. Depuis is thus used for actions that were incomplete at the referenced time, and can refer to two different kinds of time: 1) When followed by a period of time, depuis indicates the duration of an action and is equivalent to have been -ing (perfect progressive) for*    Nous attendons depuis une heure.   Weve been waiting for an hour.   Il parle depuis 5 minutes.   Hes been speaking for 5 minutes.   Il travaillait depuis 10 jours quand je lai vu.   Hed been working for 10 days when I saw him.2) When followed by an event or point in time, depuis indicates the start time of an action and is translated in English by have -en/-ed (perfect tense) since/for   Je suis malade depuis mon arrivà ©e.   Ive been sick since I got here.   Il à ©tait fà ¢chà © depuis lannonce, mais maintenant...   He had been angry since the announcement, but now...   Depuis hier, je suis dà ©primà ©e.   Ive been depressed since yesterday.   Il ne fume pas depuis un an.   He hasnt smoked for a year. Il y a Il y a means ago and can only be used for things that are already completed. The verb in the sentence must be in the past and il y a must be followed by some reference to time.**   Je suis arrivà ©e il y a une heure.   I arrived an hour ago.   Il a parlà © il y a 5 minutes.   He spoke 5 minutes ago.   Il a travaillà © il y a 10 jours.   He worked 10 days ago.   Jà ©tais malade il y a une semaine.   I was sick a week ago.   Il y a deux jours, jai vu un chat noir.   Two days ago, I saw a black cat.   Jai dà ©mà ©nagà © ici il y a longtemps.   I moved here a long time ago.*Il y a ... que, à §a fait ... que , and voil ... que are informal equivalents for the first use of depuis - they mean have been doing for a certain amount of time.   Il y a cinq ans que jhabite ici.   Ive been living here for five years.   Ça fait deux heures que nous a ttendons.   Weve been waiting for two hours.   Voil six mois que je travaille avec Marc.   Ive been working with Marc for six months.**Voil can also replace il y a, informally.    Il est parti voil deux heures.   He left two hours ago. Summary Ago Have -ed for/since Have been -ing for Depuis vs. Il y a il y a depuis depuis Informal synonyms voil il y a que, a fait que, voil que French verb tense past present or past present Reference to time period of time point in time period of time Type of action completed continuing continuing
Wednesday, March 4, 2020
Using Conversion Psychology To Get Results With Joanna Wiebe
Using Conversion Psychology To Get Results With Joanna Wiebe Copywriting can happen anywhere from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say â€Å"Yes†and generating more leads and buyers. It measures results to see if something converted or not. Today, we’re talking to Joanna Wiebe, a conversion copywriter, creator of Copy Hackers, and co-founder of Airstory. She is an absolute authority on copywriting and conversions. Some of the highlights of the show include: What makes people say, â€Å"Yes?†Whether it is clicking or trying something. There are different formulas you can use for this goal. Ask customers, â€Å"What was going on in your life that brought you to†¦Ã¢â‚¬ Then, you can identify their motivation. If you put a button on a Web page, people will click it because it is there. Lots of things will move people to click, but rarely lead to conversions. Stages of Awareness: Unaware, Pain Aware, Solution Aware, Product Aware, and Most Aware. Persuasion techniques are typically triggers used at the late stages in hope that you will make people buy. â€Å"Don’t put pressure on poor, little button.†It’s going to get clicked, but don’t put too many fancy marketing tricks within it. Where does it go? What will it say? Push best people to the most highly optimized button. There’s buttons for Calls to Value or Calls to Action. A Call to Action button is to tell the user exactly what you want them to do. For example, Download Ebook or Complete Purchase. A Calls to Value button regards why a customer is performing an action and completes the phrase, â€Å"I want to†¦Ã¢â‚¬ Change your button approach depending on the type of medium you are using. It depends on the context for an action or engagement. Map out actions based on context and location email, Website, blog, etc. Map Calls to Action to move customers to the next stage of awareness. Powered by PodcastMotor Actionable Content Marketing powered by By AMP080: How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: 10X Marketing Formula by Garrett Moon Copyhackers Airstory Google Analytics Breakthrough Advertising by Eugene Schwartz Intuit Aaron Orendorff MarketingExperiments Robert Cialdini’s Persuasion Techniques AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Joanna Wiebe: â€Å"It wasn’t the digital atmosphere we have today in marketing where everything, everything gets measured.†â€Å"The real thing is we want to convert. We want more leads and we want more buyers. That’s what conversion copywriting is about.†â€Å"We can’t do a lot of motivating with copy, but you can take someone’s motivation and turn it into something.†â€Å"People want to click things. Mostly because they just want to move through life and get their problems solved.â€
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