Critical Review of Fast Mover Advantages †MyAssignmenthelp.com

Question: Discuss about the Critical Review of Fast Mover Advantages. Answer: Critical Review This paper provides a critical review of the article Fast?mover advantages: Speed capabilities and entry into the emerging submarket of Atlantic Basin LNG by Hawk, Pacheco-de-Almeida and Yeung (2012). The thesis of this article is to examine the advantages experienced by fast-movers in terms of entry into the market and its speed. The purpose of writing this article is to influence the firms intrinsic speed capabilities on entering a new market and the resulting performance from it. This article shall be beneficial for the scholars and practitioners who wish to make contributions to strategy research on entry timing and firm capabilities. This article shall also act as guidance to other articles related to global competitiveness. The authors Ashton Hawk, Goncalo Pacheco-de-Almedia and Bernard Yeung are professors are reputed universities in USA, France and Singapore respectively. As argued by Hawk, Pacheco-de-Almeida and Yeung (2012) in this article, fast-movers experience advantage in terms of entry into the new market. The idea of fast-mover can be related with the early bird gets the worm. According to Brem, Gerhard and Voigt (2014), the first company to sell a new product gets long-lasting benefits or advantages. The first movers are also referred to as market pioneers as it may result in market dominance and higher than average profitability in the coming time. The argument can be supported by the example of Amazon.com, which was the first major online bookstore that allowed web purchases in 1994 (Rasmusen and Yoon 2012). The article does not state the two stages of developing first-mover advantages clearly (Brem, Gerhard and Voigt 2014). One of the strengths of this article is that it clearly indicates the uncertainty associated with a new market and due to competition from other entrants. Also, strength of this article is that Hawk, Pacheco-de-Almeida and Yeung (2012) elaborate the meaning and concepts of entry timing decision and endogenity problem. At the same time, the article could focus on more theories relating to market pioneers. A glimpse could also be provided regarding late market entry and its critical review from other articles (Wilkie, Johnson and White 2014). Further, the research method chosen for examining the relationship between speed capabilities, entry timing and performance is drawn from empirical findings. The approach is advantageous as is helps in quantifying the research results that helps in testing the hypotheses. Further, the research fails to analyze other case studies that could be used as case analysis. The research focuses on LNG construction projects in the Atlantic Basin only. This helps in specifically establishing relationship in the Atlantic Basin LNG. However, as the focus is laid specifically on Atlantic Basin LNG, the research results cannot be used as a basis for another geographic location. The restrictive geographical boundary restricts the scope of research and the results cannot be generalized for other organizations. The study revolves around two critical features, new market entry decisions and usage specificity. One of the quotations from the article An early entrant faces less competition but may make costly mistakes due to a lack of information and learning opportunities, whereas late entrants can benefit from information revelation and learning opportunities but may face higher preemption costs strongly supports my opinion about the fast-mover advantage (Hawk, Pacheco-de-Almeida and Yeung 2012). This can be further supported by the case of Kelloggs which offers the benefit of weight in its breakfast cereal. This article fails to mention the cases where first-mover have moved into oblivion. Previously, Motorola and Blackberry had occupied the major market but currently they have been surpassed by both Samsung and Apple (Al-Najjar and Besanko 2017). This article fails to address if first mover is a requirement or promise. The article can elaborate the points that can be solved using first-mover advantages in Atlantic Basin LNG (Yan, Zhao and Tang 2015). According to Vidal and Mitchell (2013), new entrants face certain challenges while they want to wish to gain first mover advantage. This article fails to address the challenges that may arise in Atlantic Basin LNG as a first-mover. The fast followers can learn from the mistakes of early innovators and bring a more suitable product to the market (Hsiao et al. 2015). Conclusively, this review helped in obtaining insight about fast mover advantage. The thesis of this article to examine the advantages experienced by fast-movers in terms of entry into the market and its speed was clearly established. However, it is suggested that the article could involve possible recommendations that could be beneficial for Atlantic Basin LNG as fast mover. References Al-Najjar, Nabil, and David Besanko. 2017. "Motorola In The Wireless Handset Market".Kellogg School OfManagement Cases1 (1): 1-7. doi:10.1108/case.kellogg.2016.000217. Brem, Alexander, Daniel A. Gerhard, and Kai-Ingo Voigt. 2014. "Strategic Technological Sourcing Decisions In The Context Of Timing And Market Strategies: An Empirical Analysis".International Journal Of Innovation And Technology Management11 (03): 1450016. doi:10.1142/s0219877014500163. Hawk, Ashton, Gonalo Pacheco-de-Almeida, and Bernard Yin Yeung. 2012. "Fast-Mover Advantages: Speed Capabilities And Entry Into The Emerging Submarket Of Atlantic Basin LNG".SSRN Electronic Journal34 (13): 1531-1550. doi:10.2139/ssrn.1988143. Hsiao, Yung-Chang, Chung-Jen Chen, Ruey-Shan Guo, and Kae-Kuen Hu. 2015. "First-Mover Strategy, Resource Capacity Alignment, And New Product Performance: A Framework For Mediation And Moderation Effects".RDManagement 47 (1): 75-87. doi:10.1111/radm.12157. Rasmusen, Eric, and Young-Ro Yoon. 2012. "First Versus Second Mover Advantage With Information Asymmetry About The Profitability Of New Markets".The Journal Of Industrial Economics60 (3): 374-405. doi:10.1111/j.1467-6451.2012.00487.x. Vidal, Elena, and Will Mitchell. 2013. "When Do First Entrants Become First Survivors?".Long Range Planning46 (4-5): 335-347. doi:10.1016/j.lrp.2013.06.006. Wilkie, Dean C.H., Lester W. Johnson, and Lesley White. 2014. "Overcoming Late Entry: The Importance Of Entry Position, Inferences And Market Leadership".Journal OfMarketing Management 31 (3-4): 409-429. doi:10.1080/0267257x.2014.981567. Yan, Xinghao, Hui Zhao, and Kwei Tang. 2015. "Requirement Or Promise? An Analysis Of The First-Mover Advantage In Quality Contracting".Production AndOperations Management 24 (6): 917-933. doi:10.1111/poms.12315.